Group 3 “sat” down with Lennart Malm Web Coverage & Merchandising lead, Nordic, IBM Nordic
Henrik, Carl-Oscar:
Hello, Lennart, glad we got the opportunity to talk to you and ask some questions.
Lennart Malm:
Hello, Henrik and Carl-Oscar I always try answering questions from the outside to make our company work more efficiently.
Henrik, Carl-Oscar:
Are there any interesting future projects going on? Anything special that we should keep our eyes open for?
Lennart Malm:
There are so many different departments at IBM and everyone are having ongoing projects 24/7.
Henrik, Carl-Oscar:
We saw that you are developing a mobile app called Seer for Wimbledon 2011 what is so special about this application?
Lennart Malm:
You will be able to see any ongoing matches live with your smart phone, there is also a function that will give you the possibility to find a lot of restaurants around the Wimbledon arena, which gives you information of what specialities the restaurants are currently offering, and what the prizes are.
Henrik, Carl-Oscar:
What products does IBM provide that competes with Apple? Are there any mobile platforms being developed? For example a counter to Apples IPAD?
Lennart Malm:
IBM stopped most of their hardware production a few years ago. But you can still find IBM chips in hardware such as xbox360, PS3 and Nintendo Wii.
Henrik, Carl-Oscar:
As we are studying Mobile Applications at Hyper Island, we are very interested in future mobile applications/solutions being developed by IBM. What are these future prospects?
Lennart Malm:
IBM has a lot of ideas that are being processed and thought of, what these are though I cannot answer. Though I’m sure there is ongoing projects going a the moment.
Henrik, Carl-Oscar:
Are you currently looking for staff specialized in Mobile applications?
Lennart Malm:
We are always looking for creative people
Henrik, Carl-Oscar:
What are the key skills you are looking for when you hire digital creatives today?
Lennart Malm:
We really focus on the different portals where the Internet community discusses our products, or other related things. Some years ago we realized that IBM as a company really needs to be focused on how the social media reacts. At the moment we have many dedicated individuals researching different media portals to give us the best view of matters.
Henrik, Carl-Oscar:
Does IBM know what Hyper Island is? If so, what have you heard?
Lennart Malm:
I have heard some mentions before, though I only got the full picture when I checked out Hyper Islands website today.
Henrik, Carl-Oscar:
We know that IBM is a very large company, and thus we have probably missed some key information. We at Hyper island are always looking for speakers to highlight what the industry is looking for. We would like to know more about IBM, and would be glad to have you visit us in Karlskrona. Is this something that could be of interest in the future?
Lennart Malm:
We have people all the time who travel around and give lectures. But sure, if you contact me in the future, maybe we could arrange something.
Henrik, Carl-Oscar:
Thank you for taking your time! We look forward to seeing more of IBM in the future.
Lennart Malm:
Thank you for showing interest. Have a nice weekend!
